With this in mind, I look at how games deal with issues most people don't normally associate with a medium saturated by a pervasive focus on entertainment. Some of these themes are social issues, education as well as artistic/aesthetic ambitions. I argue that there are several different levels in which games deal with these things, from the seemingly passive-evasive (some AAA games) to directly addressing matters head-on (serious games). I also present a possible reading of how the concept of "art" applies, and does not, to the wider claims that game developers are increasingly interested in.